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Agency Partners for Gulf Seafood Marketing Coalition

Posted: November 30, 2011



CONTACT: Joanne McNeely





Integrated Team to Promote Gulf Coast Seafood

TAMPA, FLORIDA - November 28, 2011 – The Gulf Seafood Marketing Coalition, a seafood community organization dedicated to promoting Gulf Coast seafood products, today announced that it has named The Food Group, Edelman and Zehnder Communications for its integrated marketing, public relations and branding efforts. The trio of firms was selected through a request for qualifications process that generated interest and proposals from 27 firms. The Gulf Seafood Marketing Coalition was founded by the Gulf and South Atlantic Fisheries Foundation, Inc.

“We are honored to have three reputable marketing, public relations and branding agencies as partners to strengthen the Gulf States’ efforts to promote Gulf Coast seafood,” said Mike Voisin, chairman of the Gulf Seafood Marketing Coalition “All three agencies impressed us with their creativity, deep media relationships and marketing experience, as well as ambitious strategic planning.”

The Food Group will be responsible for strategic planning, the development of the Coalition’s consumer and member website, as well as culinary, foodservice and consumer programs and events. 

Edelman will handle media and public relations activities which include the development of a news bureau of ongoing outreach, trade shows, crisis communication, spokesperson training and website content for consumer and media.

Zehnder Communications is responsible for the Coalition’s brand platform and creative execution, web design and social media outreach.

The three agencies will work together for the next three years to meet the Coalition’s core goals – to provide cohesive vision and overarching initiatives to showcase Gulf seafood, become the ultimate media source for up-to-date information about the Gulf, and increase consumer desire for Gulf Coast Seafood.

The Gulf Seafood Marketing Coalition will make their official debut at the International Boston Seafood Show, March 11-13, 2012. “The Boston Seafood Show is a perfect event to tell seafood buyers from all over the world about our beautiful Gulf and the variety of flavorful seafood available,” Chris Nelson, vice-chairman of the Gulf Seafood Marketing Coalition.“This is an exciting time for the Gulf Coast seafood community and we look forward to working together with our retail, restaurant, distributor, tourism and economic development partners.”

About Gulf Seafood Marketing Coalition

The Coalition provides the framework for coordinating seafood marketing efforts among the Gulf States with emphasis on working with tourism boards, restaurants, retailers and chefs.  The Gulf & South Atlantic Fisheries Foundation, Inc. is coordinating the Gulf Seafood Marketing Coalition through funding provided by the Gulf States Marine Fisheries Commission’s (NOAA Award #NA10NMF4770481).  For more information, please visit

About The Food Group

The Food Group offers strategic integrated marketing services for the food, beverage and hospitality industries.  The Food Group is a subsidiary of WPP Group plc. with offices in New York, Chicago, Tampa, Los Angeles, Buffalo and New Orleans.Visit

About Edelman

Edelman is the world’s largest independent public relations firm, with wholly owned offices in 60 cities and 4,000 employees worldwide. Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its “2010 A-List Agencies” and “2010 Best Places to Work;” PRWeek’s “2011 Large PR Agency of the Year” and “2011 Large UK Consultancy of the Year;“ European Excellence Awards’ “2010 Agency of the Year;” Holmes Report’s “Agency of the Decade” and “2009 Asia Pacific Consultancy of the Year;” and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit for more information.

About Zehnder Communications

Zehnder Communications is a fully integrated advertising agency providing a wide range of services, including strategic marketing, public relations, media placement, creative services, social media, interactive design and programming. With offices in Baton Rouge, New Orleans and Nashville, the agency has been serving the greater Southeast region for 15 years.  Visit for more information.

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