Iowa Hy-Vee stores launch Gulf shrimp promotion
Through 21 August, Midwestern U.S. retailer Hy-Vee will offer its customers Gulf shrimp samples and educational events at 15 of its Iowa stores.
“Our mission statement is to make lives easier, healthier and happier. We want to offer our customers the best of the best seafood,” said Kurt Johnson, Hy-Vee meat supervisor-Southeast region. “The Gulf Coast is known for their delicious shrimp, and we are confident that our customers are going to be excited to explore new dishes using fresh Gulf Coast shrimp.”
The Gulf Coast region provides 69 percent of domestic shrimp and is a major economic engine for the region and country. While shrimp is available year-round, the Gulf Coast states have reported that this summer has yielded a great harvest due to early openings. Gulf Coast states such as Alabama, Mississippi and Texas were able open shrimp season early as a result of warm winter waters and spring rain.
“Partnering with a top 20 supermarket chain is the perfect outlet to provide some of the world’s best-tasting shrimp to consumers,” said Mike Voisin, chairman of the Gulf Coast Seafood Coalition, which is partnering with Hy-Vee on the promotional efforts. “The Gulf Coast community takes great pride in providing premium shrimp to kitchens across the globe, and is pleased to offer the Midwest region a sample of the Gulf Coast’s unique flavors exclusively through Hy-Vee.”
Hy-Vee shoppers will be able to sample fresh seafood from the Gulf and take home information like recipe ideas. POS materials will be found in the stores, including seafood counter cards, banners and counter clings.